Forbes contributors publish independent expert analyses and insights. Serenity Gibbons is a business consultant who covers entrepreneurs. Over the past 20 years, online shopping has evolved from an ...

LAS VEGAS — Tire dealerships concerned about competition with online tire sales should look at the trend as an opportunity to build in-store traffic by developing an O2O (online-to-offline) strategy.

A new wave of Internet companies, working on an online-to-offline (O2O) model, has been driving China's new e-commerce boom, and the government is eager to encourage them. "By comparison, the current ...

Lakala, China's biggest provider of community financial and e-commerce services, launched community fresh food services in Beijing on Saturday. With its advantage in long-time cooperation with ...

Business process outsourcing involves the outsourcing of business functions to external companies. To clarify, many companies outsource tasks to external providers. An example may be hiring a ...