The evidence for the effectiveness of counterconditioning as a strategy for changing conditioned preferences is rather scarce and inconclusive. The present experiment reinvestigated this issue and ...

For example, having the light followed by shock on a randomly selected 25% of trials during the counterconditioning treatment may have made it more difficult for rats to learn that the light was no ...

Version of Record: This is the final version of the article. The authors attempted to replicate previous work showing that counterconditioning leads to more persistent reduction of threat responses, ...

For example, imagine if every time your dog saw a person walk by the house, they lunged at the window, growled, barked, and scratched up your windowsill. These negative feelings and unwanted behaviors ...