The technology that underpins interactive video platform KERV Interactive has a colorful origin story. It was created by an inventor named Andrew Welch, who previously devised the functionality that ...

Today’s marketing and ecommerce leaders know that video is a critical component of any content strategy. After all, retailers using video in product detail pages (PDPs) can see conversions increase by ...

Lectures can be good, but dialogues are almost always better. That’s the truism underpinning a surge in interactive video ads that allow brands to connect with audiences in ways impossible for static ...