I have been out of school for quite a while now, but the word “group project” still haunts me. There’s truly nothing worse than getting stuck doing all the work while everyone else coasts to get the ...

Marketing your business in 2017 requires paying careful attention to which strategies are working and which aren’t. With the rapid proliferation of new marketing software and technology, cookie cutter ...

Measuring marketing effectiveness is essential for any business investing in multiple channels. Two popular approaches – multi-touch attribution and marketing mix modeling – help marketers understand ...