As sponsors of England rugby, the mobile brand O2 needed to replicate its success with the Priority experience at music venues (enabling customers to book earlier than others) for their rugby-loving ...
Telecommunications heavyweight O2 has struck a five-year extension of its major sponsorship deal with the English Rugby Football Union (RFU) governing body. Through a contract renewal unveiled today, ...
The majority (62%) of Rugby Union fans can’t name a single player in the Red Roses squad. This is the challenge O2 is tackling with ‘England, meet England’, described as its most “powerful” women’s ...
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