Most B2B marketers would say they know their customers. They understand their needs and motivations and use this to target their offering to them. But it’s not always about what you know. Examining ...
What: Lightning talk, "Propensity Scoring and Predictive Modelling to Determine Marketing Actions" -- Come learn how cutting-edge technologies like data science and predictive modelling are helping ...
SAN FRANCISCO, CA--(Marketwired - September 29, 2016) - Swrve, a leader in mobile marketing engagement, today announced that the company's CTO and founder Steve Collins will be speaking at the 2016 ...
This codebase is a reference implementation for our experiments in the paper Propensity Inference: Environmental Contributors to Unsanctioned LLM Behaviour, lightly edited from the original ...
Indian marketers are rapidly embracing artificial intelligence across creative, analytics, and customer journey functions, but most organisations are still far from achieving true AI maturity, ...
Writing exclusively for ExchangeWire, Giovanni Stocchi (pictured below), CEO of ADmantX, dives into the ongoing trend for publishers closely managing their own first-party data, and how they can ...
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